Business of Home Care
Insights and resources for agency owners and others working to improve care for older adults.
Introducing Honor Expert
Honor announces the launch of HonorExpert.com, the go-to resource for seniors and their families to find the answers, services, and products they’ll need along the aging journey.
Honor Provides Insights into the Future of Caring for Aging Adults
CEO Seth Sternberg reveals Honor’s care platform, which is transforming the aging experience, at Home Care 100 Leadership Conference
Honor Presents at the J.P. Morgan Health Care Conference
Honor CEO Seth Sternberg Forecasts the Future of In-Home Care at the 40th Annual J.P. Morgan Health Care Conference
Honor named best place to work for 2022
Honor earns a best place to work award for 2022 from Built In. Award criteria includes remote and flexible work opportunities, programs for DEI, and other people-first cultural offerings.
Honor named a top digital health company of 2021
Honor named a top digital health company of 2021 for its tech and high-touch care delivering better jobs to Care Professionals and better home care to older adults around the world.
Honor Closes Series E, a Unicorn
Honor becomes a unicorn and plans to triple the size of its product and engineering team to help increase the world's capacity to care for aging adults.
Series E Funding Accelerates Innovation & Growth
Honor announces the closing of its Series E funding round, raising $370 million. This values the world's largest home care company at over $1.25 billion.
Honor Closes $370 Million in Financing, Reaching Unicorn Status
The latest funding round allows Honor to triple its R&D investment and expand the Honor technology and operations platform to the recently acquired Home Instead network.
Tech’s Latest Disruption: M&A
There's a trend emerging of start-ups acquiring massive companies. At first blush, these sound like David and Goliath stories. But this isn’t about small players defeating or devouring giant dinosaurs. It’s about successful, well-funded, innovative tech start-ups and established, best-in-class companies joining forces as trailblazers.
Morgan Stanley Healthcare Conference: A Fireside Chat
Honor CEO Seth Sternberg Shares Insights on the Current and Future State of In-Home Care at the Morgan Stanley 19th Annual Global Healthcare Conference
What’s Drawing Engineers to Elder Tech?
There’s no shortage of cutting edge technology out there. And any engineer worth their salt likely has to swat away job offers on a regular basis, including our own engineers here at Honor (they’re all worth their salt, and then some).
Honor acquires Home Instead
This is truly a historic moment. Two incredibly complimentary companies are coming together to create a completely connected care experience and revolutionize how we care for the growing aging population.
Act with Pride: A Q&A with Honor’s LGBTQ+ Community Leaders
The Act with Pride community aims to offer queer fellowship at Honor, ensure we have an environment where allies can learn, and be a resource for parents of LGBTQ+ youth
Celebrating our Care Pros
Honor and Honor Care Network partners celebrate Care Pros in caregiver appreciation event in Phoenix, Arizona.
Announcing Our Series D Funding
This exciting capital raise is a tremendous show of confidence in our team, the Honor Care Network partnership model, and our growing number of exceptional HCN Partners.
Recruiting Great Caregivers
Increase visibility of your job postings, onboard faster, and make referring easier to recruit more caregivers.
Six Opportunities Shaping the Future of Senior Care and Wellness
How can we better support older adults in 2020 and beyond? Hear from industry experts featured at SAGE, Honor’s national industry conference.
COVID’s Impact on Home Care: Notable Trends and Lasting Implications
The devastating impact of this health crisis will affect our industry for years to come—are you prepared? Learn how other agencies are reacting and how you can adjust your operations in response.
Mastering the Art of Recruiting with Amy Sweet
Amy Sweet is the Founder and CEO of Halcyon Home, a home care, home health, and hospice provider. She shares her creative approach to recruiting, the secret to growing her business, and her vision for the future of helping older adults live and age with grace.
10 Questions with Dr. Bruce Chernof
Dr. Bruce Chernof is President and CEO of the SCAN Foundation. In our conversation, he shares what’s working within our current care system—and what still needs to be done to improve the quality of health and life for older Americans.
Safe and Successful Starts of Care in 2020
As families weigh the risks of bringing new caregivers into their homes, it’s more important than ever to show prospective clients your commitment to safety—beginning with the Care Consultation.
How to Operate and Deliver Home Care in a COVID-19 World
As this crisis continues, change may be the only constant until we have a vaccine. In the meantime, agencies that can quickly update and communicate their safety protocols will be best positioned to serve new clients and hire new caregivers.
PPE Ideas for Home Care Agencies
How to find masks, gloves, and gowns during the coronavirus crisis. Learn what Honor is doing to source PPE more creatively and share resources with other agencies to help mitigate the spread of infection.
What Shelter-in-Place Restrictions Mean for Your Agency
As more shelter-in-place orders go into effect, we’re living in a new normal—and how we operate and deliver home care responsibly is changing fast. Learn what Honor is doing to support clients, families, and our caregivers.
Coronavirus Considerations for Home Care Agencies
In the home care industry, where many of our clients are elderly or have preexisting health conditions and are more vulnerable to this type of virus, it’s essential that all agencies have operations and communications plans in place.
Clamping Down on Caregiver Churn
High churn is one of the biggest challenges for independent home care agencies. But it’s not inevitable. Learn how to reduce churn rate by creating a sense of community for your caregivers and a culture of mutual respect.
Caregiver Recruiting in 2020: Part Art, Part Science—and All Out Competitive
Most caregivers get 3+ potential work calls a week—97% would take another job at any time. Today, you need to recruit smarter and faster.
Home Care Sales: Your What-Not-To-Do List
See the 12 most common mistakes in home care sales. Avoiding these missteps can help you up your sales game—and grow your business.
We're Opening a New Operations Center in Austin, Texas!
Honor is expanding in the Southwest—and thrilled to be in Austin. If you have a passion for helping older adults, let's talk. We’re hiring!
Announcing SAGE/2019 – Building Better Ways to Age
Join us on September 10th at SAGE/2019, a new conference hosted by Honor—where innovators, ideas, and action come together.
Grow Your Home Care Agency with These 4 Simple Tips
Eager to grow your home care agency but not sure where to begin to find new clients? We can help you focus on what really matters to drive new business.
The Secret Life of Honor Employees
Honor employees participated in a volunteer day with the San Francisco Village community organization, helping older adults with projects in their homes.
How new clients find your home care agency has changed. Has your digital marketing?
Want to convert more leads and referrals to new clients? Start by understanding online search.
Increase Positive Online Reviews for Your Home Care Agency
Successful digital marketing requires strong client reviews. Learn how to get more great reviews in three easy steps—and improve your agency’s online reputation.
Announcing Our Series B Funding
Honor announces $42 million in Series B funding led by Thrive Capital, with investments from 8VC, Andreessen Horowitz, and Syno Capital.
Announcing Honor
I really admire my mother. She raised two kids while having a super successful career in the Education Department in Connecticut. Like all moms, she’s invincible and she’ll live forever.
Top SEO Tips for Home Care Agencies in 2019
Want families searching for home care agencies to find your site fast? It's easy to optimize your web presence and SEO ranking with these four practical tips.
Making life meaningful at every stage and every age
Meet Sheila Malkind, Executive Director and Founder of the Legacy Film Festival on Aging, San Francisco's unique event celebrating films about older people.
8 Questions Any Home Care Agency Owner Should Be Able to Answer
Want to increase your rate of conversion when a potential client calls? Know how to answer the most common questions people ask when searching for home care.
Solving the Caregiver Crisis With Creative Solutions
What's on our mind this week? The challenges facing how we care for our older loved ones, industry wake-up calls, and some creative solutions for radical change.
Ramp Up Your Agency's Caregiver Recruiting
Are you struggling to recruit great caregivers? Building a caregiver referral program based on rewards may be your most cost-effective recruiting strategy.
We’re celebrating the one-year anniversary of the Honor Care Network!
Meet some of our newest Honor Care Network Partners and get an update on an exciting year from Nita Sommers, President of Honor.
Caring for Our Care Pros: Honor Announces a Huge Change
Honor Co-Founder and CEO Seth Sternberg announces that Honor Care Pros will become employees, eligible for benefits—and stock options.