Honor Blog

Business of Home Care

Insights and resources for agency owners and others working to improve care for older adults.

Mom and daughter hugging and supporting each other
COVID’s Impact on Home Care: Notable Trends and Lasting Implications
COVID Resources

COVID’s Impact on Home Care: Notable Trends and Lasting Implications

The devastating impact of this health crisis will affect our industry for years to come—are you prepared? Learn how other agencies are reacting and how you can adjust your operations in response.

Mastering the Art of Recruiting with Amy Sweet
Leaders & Innovators

Mastering the Art of Recruiting with Amy Sweet

Amy Sweet is the Founder and CEO of Halcyon Home, a home care, home health, and hospice provider. She shares her creative approach to recruiting, the secret to growing her business, and her vision for the future of helping older adults live and age with grace.

10 Questions with Dr. Bruce Chernof
Leaders & Innovators

10 Questions with Dr. Bruce Chernof

Dr. Bruce Chernof is President and CEO of the SCAN Foundation. In our conversation, he shares what’s working within our current care system—and what still needs to be done to improve the quality of health and life for older Americans.

Safe and Successful Starts of Care in 2020
COVID Resources

Safe and Successful Starts of Care in 2020

As families weigh the risks of bringing new caregivers into their homes, it’s more important than ever to show prospective clients your commitment to safety—beginning with the Care Consultation.

How to Operate and Deliver Home Care in a COVID-19 World
COVID Resources

How to Operate and Deliver Home Care in a COVID-19 World

As this crisis continues, change may be the only constant until we have a vaccine. In the meantime, agencies that can quickly update and communicate their safety protocols will be best positioned to serve new clients and hire new caregivers.

PPE Ideas for Home Care Agencies
COVID Resources

PPE Ideas for Home Care Agencies

How to find masks, gloves, and gowns during the coronavirus crisis. Learn what Honor is doing to source PPE more creatively and share resources with other agencies to help mitigate the spread of infection.

What Shelter-in-Place Restrictions Mean for Your Agency
COVID Resources

What Shelter-in-Place Restrictions Mean for Your Agency

As more shelter-in-place orders go into effect, we’re living in a new normal—and how we operate and deliver home care responsibly is changing fast. Learn what Honor is doing to support clients, families, and our caregivers.

Coronavirus Considerations for Home Care Agencies
COVID Resources

Coronavirus Considerations for Home Care Agencies

In the home care industry, where many of our clients are elderly or have preexisting health conditions and are more vulnerable to this type of virus, it’s essential that all agencies have operations and communications plans in place.

Clamping Down on Caregiver Churn
Agency Tips & Tactics

Clamping Down on Caregiver Churn

High churn is one of the biggest challenges for independent home care agencies. But it’s not inevitable. Learn how to reduce churn rate by creating a sense of community for your caregivers and a culture of mutual respect.

Caregiver Recruiting in 2020: Part Art, Part Science—and All Out Competitive
Agency Tips & Tactics

Caregiver Recruiting in 2020: Part Art, Part Science—and All Out Competitive

Most caregivers get 3+ potential work calls a week—97% would take another job at any time. Today, you need to recruit smarter and faster.

Home Care Sales: Your What-Not-To-Do List
Agency Tips & Tactics

Home Care Sales: Your What-Not-To-Do List

See the 12 most common mistakes in home care sales. Avoiding these missteps can help you up your sales game—and grow your business.

Grow Your Home Care Agency with These 4 Simple Tips
Agency Tips & Tactics

Grow Your Home Care Agency with These 4 Simple Tips

Eager to grow your home care agency but not sure where to begin to find new clients? We can help you focus on what really matters to drive new business.

Announcing SAGE/2019 – Building Better Ways to Age
Honor News

Announcing SAGE/2019 – Building Better Ways to Age

Join us on September 10th at SAGE/2019, a new conference hosted by Honor—where innovators, ideas, and action come together.

How new clients find your home care agency has changed. Has your digital marketing?
Agency Tips & Tactics

How new clients find your home care agency has changed. Has your digital marketing?

Want to convert more leads and referrals to new clients? Start by understanding online search.

We’re celebrating the one-year anniversary of the Honor Care Network!
Honor News

We’re celebrating the one-year anniversary of the Honor Care Network!

Meet some of our newest Honor Care Network Partners and get an update on an exciting year from Nita Sommers, President of Honor.

We're Opening a New Operations Center in Austin, Texas!
Honor News

We're Opening a New Operations Center in Austin, Texas!

Honor is expanding in the Southwest—and thrilled to be in Austin. If you have a passion for helping older adults, let's talk. We’re hiring!

Top SEO Tips for Home Care Agencies in 2019
Agency Tips & Tactics

Top SEO Tips for Home Care Agencies in 2019

Want families searching for home care agencies to find your site fast? It's easy to optimize your web presence and SEO ranking with these four practical tips.

Ramp Up Your Agency's Caregiver Recruiting
Agency Tips & Tactics

Ramp Up Your Agency's Caregiver Recruiting

Are you struggling to recruit great caregivers? Building a caregiver referral program based on rewards may be your most cost-effective recruiting strategy.

Increase Positive Online Reviews for Your Home Care Agency
Agency Tips & Tactics

Increase Positive Online Reviews for Your Home Care Agency

Successful digital marketing requires strong client reviews. Learn how to get more great reviews in three easy steps—and improve your agency’s online reputation.

8 Questions Any Home Care Agency Owner Should Be Able to Answer
Agency Tips & Tactics

8 Questions Any Home Care Agency Owner Should Be Able to Answer

Want to increase your rate of conversion when a potential client calls? Know how to answer the most common questions people ask when searching for home care.

Making life meaningful at every stage and every age
Leaders & Innovators

Making life meaningful at every stage and every age

Meet Sheila Malkind, Executive Director and Founder of the Legacy Film Festival on Aging, San Francisco's unique event celebrating films about older people.

Announcing Our Series B Funding
Honor News

Announcing Our Series B Funding

Honor announces $42 million in Series B funding led by Thrive Capital, with investments from 8VC, Andreessen Horowitz, and Syno Capital.

Solving the Caregiver Crisis With Creative Solutions
Trends In Aging

Solving the Caregiver Crisis With Creative Solutions

What's on our mind this week? The challenges facing how we care for our older loved ones, industry wake-up calls, and some creative solutions for radical change.

Caring for Our Care Pros: Honor Announces a Huge Change
Honor News

Caring for Our Care Pros: Honor Announces a Huge Change

Honor Co-Founder and CEO Seth Sternberg announces that Honor Care Pros will become employees, eligible for benefits—and stock options.

The Secret Life of Honor Employees
Honor News

The Secret Life of Honor Employees

Honor employees participated in a volunteer day with the San Francisco Village community organization, helping older adults with projects in their homes.

Announcing Honor
Honor News

Announcing Honor

I really admire my mother. She raised two kids while having a super successful career in the Education Department in Connecticut. Like all moms, she’s invincible and she’ll live forever.